Who Are HLD Image

Who Are HLD?

HLD is your one-stop shop for creating bespoke merchandise

Since 2000 Heritage Leisure Designs (HLD) has serviced the professional Football, Rugby (Union and League), and Cricket Clubs of the UK and Ireland, and we have firmly established ourselves as the number one supplier of retail ready sporting souvenirs, accessories, and associated products building a fine reputation in the process.

Built on honesty, integrity, and reliability, we at HLD have developed, and continue to do so, a range that is second to none, and that suits clubs from the Premier League Football to grass roots clubs in quantities that work for all, and prices that assure maximum potential for clubs and associations of all sizes, and we also supply a growing number of visitor attractions, bands and festivals, as well as household names, with products to suit their requirements.

We pride ourselves on our friendly and efficient service, and on lead times that work on all levels, ensuring that you receive your merchandise exactly when you need it. Our experience is highly regarded and we take great pride in our ever flourishing reputation.

Our Products

At HLD, we're all about providing the perfect platform to showcase your team's unique identity. We offer a diverse range of customisable merchandise to ignite your fans' passion and create a sense of belonging. Here's a glimpse into what we can create for you!




One of our most successful and diverse categories of products, scarves form a backbone to any sports retail operation. Design possibilities are endless with each client's requirements catered for at every level.



Whether it's the basic club crest metal badge, or the novelty Birthday badge we can offer a huge range of possibilities to cover all budgets, and can do so quickly and efficiently creating designs that will be collectable and desirable.



Our stationery range is extensive and always in tune with the market's most trending products. An essential range for retail, promotional purposes, and the corporate gift sector alike, our ever-evolving range offers something to suit all budgets,

Make An Enquiry

If you’d like to make an enquiry around any of our products, simply fill in the form provided and a member of our team will be in touch.

Latest Testimonials

Jason Hill
Aberdeen FC Retail Manager

HLD understand and adapt to our retail needs. They know how we go about doing our business, and are flexible to adapt to that. They achieve this with the utmost professionalism, deliver quality product and offer fantastic value. HLD have become part of the Aberdeen FC Family.

Lee Jenkinkson
CEO XBlades Sports

Having worked as a Retail Buyer for over 15 years, I can honestly say that Andrew and the team at Heritage Leisure Designs tick every box in terms of what you would want from one of your key suppliers. It’s refreshing to work with a supplier who shares the same enthusiasm as yourself in continuing to exceed customer expectations and delivering a retail range that helps to maximise profitability. Andrews exuberant personality and knowledge of the industry has led to him becoming one of my closest confidants over the years and I look forward to working with him for many more years to come.

David Sunnock
Front of house Manager, New Vic Theatre

We’ve used HLD multiple times in recent years for everything from branded merchandise to branded staff uniforms. Always professional, courteous and happy to offer design and product solutions or recommendations that work best for the customer. Highly recommended.